Spa Director Certification

Our Spa Director Training programs are offered both online, at your spa and at some major trade shows.  Executive Director, Melinda Minton teaches these programs and can tailor the content to fit your specific needs.  Internationally recognized our spa director certification programs come with Minton’s textbook: “Spa Management, Best Practices” and a variety of financial metrics, appropriate forms and segments of manuals necessary to run a profitable, operationally healthy spa or wellness center.  A Certificate of Completion is also given to each attendee.  Please view our Spa Director Certification presentation.

 Spa Director Training I

The History of Spas

Types of Spas

Spa Trends

Careers in Spa

What’s Hot and What’s Not

Design and Buildout

Finishings that are tasteful, affordable and durable

Square Footage and Room Buildout

Designing for Work Flow

Design Do’s and Don’ts

Choosing a Space

Negotiating your rent and build out



Performing a feasibility Study

Creating a Business Plan

Investors vs. Loans

SBA and other Resources

Is a partnership for you?

Independent Contractors

IRS and Tipping

Creating a Menu

Training Intensive/Product Intensive

Customer Capture

Services that translate into Retail

Maintaining your Brand

Menu must Haves

NASA vs Disney

Software Programs

How much do you need?

Translating Payroll

Point of Sale

Room Flow

Coaching Software

Customer Service

Why the spa customer is so different

Phone protocols

Group service


Spa Director Training II

Human Resources

Hiring the Best

Recruiting Tips

Employee Retention Programs

Organizational Structures

Managing for Consistency

Pay Structures

Type of Service and Spa

Translating payroll into profit

Compensating for Performance

Benefits for this Industry


Cutting out the Fat

5 formulas that will make or break you

Pricing Strategies

You can’t manage it if you don’t measure it

The master list of no no’s


Essential Formulas


Redefining Payroll

Types of Employees

Avoiding financial Pitfalls

Managing Cash Flow


Management must do’s



Re-do’s, comps and refunds

The elements of success



Why this industry is so different

Conventional Advertising

Social Media


Add on sales



Private Label


Getting the most from brands

Backbar and Services

What to sell

Online Strategies



Regional growth

Working with Like Brands


Best growth Practices

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